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To provide credible research-based data, markets and consumer insights, and services, to support business startups, MSME’s, entrepreneurs, investors, and the public sector.
To become Africa’s number one provider of credible business research and data, for supporting business-decisions about private and public-sector organizations in Africa.
...Operating a successful business in Africa requires going beyond what the data says. It takes a sound understanding the peculiarities of the African context and situation. It takes applying from insights from BRICAfrica.
In addition to providing credible, research-based data and insights about Africa, BRICAfrica provides factual and well-grounded "street-wise" data to guide your decision-making and actions.
BRICAfrica has been developed by Africans to benefit everyone seeking to operate a successful and thriving business in Africa.